Karen C. Martin

(207) 577-2605 karencmartin207@gmail.com Greater Portland, Maine LinkedIn

  • Product Innovation Leader transforming complex business and financial challenges into forward-looking solutions that create new revenue streams and influence industry standards.

  • Strategic Alliance Builder cultivating high-value partnerships with corporate leaders across industry-leading mid-size and Fortune 500 companies, expanding solution portfolios, and strengthening competitive advantage.

  • Strategy-to-Action Leader, inspiring cross-functional collaboration to turn high-level ideas and initiatives into practical, market-ready solutions that accelerate adoption and deliver measurable business impact.

  • Customer-Centric Growth Driver integrating client insights into product strategy and finding solutions that improve adoption, retention, and long-term organizational success.

Experience

Synergent Corporation 2014-2025

AVP, Strategic Partnerships

Built and expanded strategic alliances to strengthen the organization’s position as a leading provider of integrated financial technology solutions for credit unions. Served as the primary liaison between partners, internal teams, and clients to identify opportunities that delivered mutual growth.

  • Expanded alliances with leading fintech leaders, strengthening Synergent’s market position and delivering new, differentiated solutions for client organizations.

  • Secured new partner relationships aligned to strategic growth priorities, increasing solution diversity and competitive differentiation.

  • Drove cross-functional collaboration to accelerate go-to-market execution and improve client onboarding.

  • Championed strategic partner-driven initiatives that improved product adoption rates and client retention.

  • Unified product roadmap by aligning development with market intelligence and client feedback, improving product adoption and satisfaction.

  • Negotiated high-value agreements with Fortune 500 leaders, delivering competitive advantage and increased profitability.

  • Embedded Voice of the Customer programs into strategy, ensuring market needs informed product launches.

  • Implemented pricing strategies that protected margins across diverse product portfolios.

Responsible for all Payment Solutions; including but not limited to debit, credit, money movement including faster payments, shared branch, card plastics partnership, check processing and digital enablement. Working with leaders in the payment space including Fiserv and Jack Henry.

  • Launched faster payments solution (FedNow, RTP) in less than 12 months with minimal cost outlay, avoiding a $500K investment and positioning Synergent’s credit unions among the first in the industry.

  • Introduced the first in-house credit card program, preventing client losses, strengthening retention, and generating recurring revenue; solution became a key factor in ongoing contract renewals.

  • Generated measurable increases in usage and long-term member engagement by negotiating with strategic partners, including Jack Henry, to expand adoption of card and core solutions.

Earlier Roles: Team Leader, Customer Service | AVP Payment Services Implementation & Training | Manager, Card Services

  • Led industry-wide EMV chip debit card implementation for 50+ credit unions, developing vendor partnerships, pricing strategy, and retrofit plans to ensure 100% operational success at launch.

  • Directed large-scale product migrations and client implementations, coordinating with multiple vendors to deliver seamless transitions and maintain client satisfaction.

  • Built scalable support and training programs for card services, improving client adoption rates and strengthening Synergent’s reputation for reliability.

  • Directed debit and prepaid portfolios serving 6.5M customers with $28B annual debit sales, driving profitability and market growth.

  • Led merger-driven redesign of debit issuance processes across 1,200 branches, launching the first U.S. real-time instant issuance flat-panel debit card and setting a new industry benchmark.

  • Influenced U.S. debit card regulations by partnering with Visa, setting a new industry standard.

  • Drove measurable adoption increases and ROI through innovative and bespoke marketing campaigns.

TD Bank

Product Owner

AVP, Product Management

Vice President, Product Manager, Debit and Prepaid Products

WEX

Senior Product Manager, Universal Card Program

  • Launched the fleet industry’s first electronic service transaction program with national partners, meeting U.S. GSA fleet requirements and rolling out to 1M+ cardholders on day one.

  • Developed the company’s first small business–focused fleet program, including the first fleet card and industry-first rewards program, expanding reach into an underserved market and strengthening customer loyalty.

  • Reengineered merchant acquiring partnerships to expand coverage, reduce costs, and strengthen relationships.

  • Consulted on the development of the travel industry’s first virtual payment card, establishing a new revenue channel and advancing WEX’s reputation as an innovation leader.

Previous Roles at WEX
Advanced through multiple business line and product management positions, gaining experience in co-branded fleet programs, product development, and business line operations.

1989 - 2006

2006 - 2013